AXSChat Podcast with Debra Ruh

This week we interview the co-founder of AXSChat Podcast, Debra Ruh, to explore a critical question: if we can identify every brand that gets accessibility wrong, why do so many disabled people still hesitate to work for disability organizations?

We unpack what makes this index different from the many corporate scorecards already out there. The focus stays on governance and leadership, employment, programs and advocacy, communications, and economic ecosystem inclusion. We talk candidly about why leadership without lived experience creates mistrust, how inaccessible internal processes shut people out, and why credibility collapses when organisations that claim to represent us cannot meet the standards they promote.

We also zoom out to the bigger systems problem: technology and AI accessibility tools are advancing fast, yet real inclusion can stall or slide backwards when the community is fragmented and under-resourced. Deborah shares how Billion Strong plans to strengthen methodology with university partners, fund the work through a membership organisation model with scholarship options, and build practical resources so the index helps organisations improve rather than just get judged. We close with a hard truth and a hopeful path: when we coordinate and raise our own bar, we gain power to change everything else.