Yana Beranek has 18 years of experience in UX, starting in-house at a financial services company and then as an owner of a UX research, design and strategy consultancy in the Midwest. She joined Ipsos in 2018 as SVP of UX based in New York City. In that role, she led a team of UX researchers, designers and project managers on a variety of client engagements. Her areas of expertise include financial services, online learning, ecommerce, consumer healthcare and consumer electronics. She now leads the global UX business at Ipsos, helping Ipsos clients achieve their user experience goals by connecting them with the best UX research and design teams worldwide. As an advocate for accessible UX research and design, Yana has helped lead efforts to train Ipsos UX researchers and designers in best practices for inclusive design and to provide support for clients looking to prioritize accessible research in their organizations.
