Anthony Ruck

Antony has been part of the AT industry since 1999, working with manufacturers, publishers, standards organisations and service providers to deliver first class products and customer experience.

In addition to being the co-founder and CEO of Aventido Limited, he has also provided volunteer support for the British Standards Institute, co-created ATEC (the Assistive Technology Exhibition and Conference), been Chair of BATA, and is the first co-Chair of the newly formed DATEurope.

In 2015 Antony was elected Chair of BATA (the British Assistive Technology Association), a UK membership organisation for AT publishers and manufacturers, service providers, the Assessment community, Trainers, AT users, and Blue-Chip organisations. BATA campaigns for the rights and interests of those needing Assistive Technology, working in collaboration with Government departments such as the Cabinet Office, the Home Office, DfE and DWP.

During his tenure at BATA, and recognising the changing commercial and political landscape in Europe, Antony has worked with colleagues from the UK, Germany, Austria, Switzerland and Italy to found DATEurope – a new European association to represent the digital assistive technology industry.

Antony has presented on the advancement of assistive technology and the AT industry at events such as ATIA, BETT, ATEC, OneCPD, ATF Switzerland, and The Workplace Health and Wellbeing Show.