Gina’s research focuses on experience design, the intersection of diversity, equity, and inclusion (DEI) and design, and digital accessibility. Gina established and now leads Forrester’s coverage of the digital accessibility space and has a deep background and interest in the topic. She advises organizations on how to establish and scale sustainable accessibility practices. Her research on accessibility has appeared in publications such as The Wall Street Journal and The Financial Brand, and she is a frequent speaker at accessibility conferences and events. Gina’s other areas of expertise include how to build and scale an experience design practice; inclusive design; design systems; and the intersection of user experience (UX) and customer experience (CX).
Previous Work Experience
Gina has over 15 years of experience as both a UX/CX practitioner and leader, with eight years in the financial services industry. Prior to joining Forrester, Gina was the director of customer experience research at Bank of the West, a subsidiary of BNP Paribas. There, she led the bank’s digital voice of the customer program and conducted primary research to inform digital product development. Previously, Gina led the user experience and accessibility department at Scottrade, where she built the two disciplines from the ground up. Earlier in her career, Gina was a UX consultant at Perficient, leading design and research projects for clients in the financial services, agribusiness, utilities, insurance, and retail industries. She has also served as an accessibility consultant at both Criterion 508 and the Georgia Tech Research Institute.
Education
Gina holds bachelor’s degrees in psychology and computer science from Trinity University and an MS in human-computer interaction from the Georgia Institute of Technology, where her research focused on evaluating the accessibility of physical and digital products to people with disabilities.
All interview: