Awaiting Quality Captions
Accessible Media Inc. (AMI) Manager of Digital Content Peter Armstrong has more than 10 years’ experience in digital marketing. He’s developed a passion for and expertise in accessibility while working with people with disabilities during the last five years.
Prior to joining AMI in September, 2015, he worked with the Toronto 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) where he was responsible for accessible website, social media and app content. Peter has spearheaded AMI’s innovative social media strategy, significantly increasing the organization’s reach on Facebook and Twitter, and was instrumental in the design and relaunch of AMI’s fully accessible website, AMI.ca.
Peter proudly volunteers in a digital strategy lead role with the Invictus Games Toronto 2017 Organizing Committee to help honour servicemen and women who suffer life-changing injuries, both visible and invisible, while serving their countries. He has presented about website and social media accessibility subjects at Social Media Week Toronto and the inaugural YouTube Accessibility Summit. In addition to accessibility, Peter is interested in sustainable food and is a huge basketball fan that’s happy to chat about standup or wheelchair basketball any day of the week.