In her current role, Jola consults with many Fortune 500 clients, looking at disruptive shifts and forces to make sense of the future (and Jola is obsessed with the future). Jola studies US and global consumers, as well as, disruptions and innovation, around the world, to guide her clients on how to connect with today’s and tomorrow’s consumers, to pin-point white space opportunities and high growth areas and tailor marketing strategies to future proof their business. Jola’s category expertise includes technology, retail, health, media & entertainment, PR & marketing, consumer packaged goods, personal care, beauty & fashion, government and non-profit.
Jola is fluent in Polish and Russian and proudly holds three college degrees: an MBA from Pace University (New York), with a dual major in Marketing and Finance; a BA from the University of Wroclaw (Poland) in English and American Literature; and a BA from State University of New York American Literature.
Jola represented GfK Consumer Life (Roper Reports) at numerous conferences including the Marketing 2 Moms Conference, TMRE (The Market Research Event), The Media Insights Conference, the North American Shea Trade and the AMA Marketing Conference. Jola moderated a panel of experts at the Debunking Millennials Mediapost event in NYC. Jola is a columnist at MediaPost and Customer Think and an author of “In the Fourth Industrial Revolution, Customers Remain King. What About Workers?” “Want To See What’s Next? Look To Future Moms” “Tapping the Passions of Food Allergy Moms,” “Retail Today and Tomorrow: Innovating in the Age of Disruption,” the “Global Mindset ahead of the Olympics,” “Power of Visual Influence” and “the Smart Approaches to Green Targeting” blogs.
Jola Burnett