Yana Beranek, Global Head of UX at Ipsos – 9th April 2024, 8:00 PM GMT
Yana Beranek has 18 years of experience in UX, starting in-house at a financial services company and then as an owner of a UX research, design and strategy consultancy in the Midwest. She joined Ipsos in 2018 as SVP of UX based in New York City. In that role, she led a team of UX researchers, designers and project managers on a variety of client engagements. Her areas of expertise include financial services, online learning, ecommerce, consumer healthcare and consumer electronics. She now leads the global UX business at Ipsos, helping Ipsos clients achieve their user experience goals by connecting them with the best UX research and design teams worldwide. As an advocate for accessible UX research and design, Yana has helped lead efforts to train Ipsos UX researchers and designers in best practices for inclusive design and to provide support for clients looking to prioritize accessible research in their organizations.
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AXSChat Questions
Q1 Why is research crucial in advancing our understanding of specific needs within the #AXSChat community, and how can we ensure that it genuinely reflects our diverse perspectives? #WeAreBillionStrong
Q2 In what ways can our community contribute to shaping research agendas to ensure they are fully inclusive and representative of our lived experiences? #AXSChat #WeAreBillionStrong
Q3 How can corporate brands benefit from research that highlights the expectations of inclusion from the #AXSChat community? #WeAreBillionStrong
Q4 What role does research play in debunking myths and stereotypes about our community, and why is this important for achieving true inclusion? #AXSChat #WeAreBillionStrong
Q5 Can you share examples where research within our field has led to tangible improvements in inclusion and accessibility? How can we build on this success? #AXSChat #WeAreBillionStrong
Q6 Why should corporate brands invest in research that goes beyond surface-level inclusion to understand the deep-seated expectations of the #AXSChat community? How does this benefit both the community and the brands? #WeAreBillionStrong
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